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UK DJ/Producer Sasha is delighted to announce the launch of a brand new label. Entitled Emfire, the imprint will be an exclusive outlet for his own material, which has been co-produced with his renowned collective - Charlie May, Duncan Forbes and Barry Jamieson, aka COMA, a pseudonym that also provides the title for the first release.

Interestingly, the label will focus on digital and vinyl, with 3 forthcoming Sasha tracks that will be released on a monthly basis, starting with the aforementioned 'Coma'. Sasha said of the new venture: “It's been exciting getting back in the studio again after a hiatus. I am looking forward to using this new imprint as a vehicle to release my own music as well as signing great forward thinking music from other producers.”