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Upfront is a young record label from Barcelona. Created, directed and produced by Aitor Ronda.

Upfront is an eclectic, underground and cutting edge dance label with a focus on releasing a mix of new Spanish talent and the nations established acts. The objective is to show to the rest of the world the particular vision we have in Spain of the electronic music. In the 2007 we’d like to invite too, artists that from all the world but that they has been living in Spain for a few years. Cause we think this artists also share the Spanish point of view.

From now on the Upfront music policy will be; all kinds of techno for the dance floor but more electronic, less organic as Aitor Ronda have now DRakos REcs where he will produce all his own hardgroove style music. But eclectic enough, as we like in Upfront all kinds of techno stiles; soft, hard, deep, etc…

http://www.upfrontrecords.com