djdownload.com - Label Details - Subliminal Records

In 1997, Erick Morillo who had a very clear vision of where he wanted to take his label launched Subliminal. With no intention of rushing into the venture without careful planning, the set-up of the label was crucial – this wasn’t going to be just another label. “We spent eighteen month’s getting everything right” says Erick. “Getting the logo right; getting the design just so. We didn’t want to look like any other US label. I think small things set you apart from the start. I want the label to be known for quality music, so when you go into the store and buy a Subliminal record, know you’ve got a quality record.”

In only 7 years Subliminal has gone from strength to strength. Not only has it ceased being distributed by another company but has become an independent distributor in it’s own right. Harry ‘Choo Choo’ Romero’s label, Bambossa as well as three other new imprints: Sondos, catering to a deeper, darker sound; Subliminal Soul, which offers jazzy, soulful deep house and SUBUSA, unique blend of funky 80’s electro house. Also, this year, Erick Morillo, Yousef, Dave Beer and Paul Woolford has broken into the house music scene with a new label, What Goes Around. These labels are committed to the Subliminal vision of releasing the best house music in the world and have been enthusiastically received worldwide. If that isn’t enough, Subliminal Records has recently focusing on releasing CD’s, with such projects as Bob Sinclar’s “Champs Elysees”; Thick Dick’s “Insatiable” and now their acclaimed mixed compilation series “Subliminal Sessions” which is in its forth installment.

Subliminal’s initial success includes the label’s first Top 10 UK hit “Must Be The music” by Joey Negro featuring Taka Boom which was licensed to Incentive Music in the UK. In addition, their release by Ministers De-La Funk, “Believe”, was championed by many as the vocal record of 1999. It was voted Best House garage 12-inch at the 2000 Winter Music Conference. “Big Love” by Pete Heller also a Subliminal release was voted Underground 12-inch Dance Record that same year. Subliminal Records has received “Best Independent label” honors for the last 2 years at the Muzik magazine awards in the UK.

Recent achievements include UK National Chart success, being named the "Number One 12" Label" by Mixer Magazine and Subliminal Sessions Underwater at Pacha Ibiza won the Best International Club Award at the Muzik Magazine Dance Awards.

Subliminal Sessions has been the world’s ultimate clubbing experience and is now celebrating its sixth year of residency in Manhattan.