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SOG: sohg, n: the German for vortex – 'that inescapable and enticing magnetism' supplied the imagery, the name and the philosophy for the new Zürich based label in 1998.

Now - several years on - with SOG’s founder and front man TOBI (The GREED) WIRZ at the helm, new label mate SHIGS AMEMIYA and the factory support from BAROQUE’s KEITH McDONNELL astern (in the form of CRITICAL RHYTHM LABEL MANAGEMENT), the label continues to forge ahead with its unique style of melodic and vocal UK Progressive.

With the entire dance music industry having been thrown on it’s ear in recent times, 2004 sees SOGrecords re-shuffling itself in anticipation of a changing world. Rather than channelling all of it’s quite-varied output through a single label, SOGrecords has set up two new imprints SOGliquid for that sound that SOG has become so famous for and SOGchrome to handle the vocal pop-progressive crossover songs.