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Over the past nine years Rush Hour has cultivated itself into an institute for electronic music, a haven for music lovers worldwide. This mainly had to do with the fact that Rush Hour takes pride in always working with and focusing on the music they believe in and have a love for. Feeding off impulse and faith, rather than working for the mighty dollar is what Rush Hour has been doing since the start.

Late 1997 saw the opening of the recordstore and mailorder, which manifested the very beginning of the company. Initially importing many obscure records from around the world then later exporting similar Dutch records to overseas companies, the distribution wing had evolved by two years later, in 1999. This set up eventually led to the start of the label, which saw its first release just before the millennium. The past five years saw various releases, mostly 12”s, from artists all over the world in all different genres and directions. What they all seem to have in common is an electronic groove that is almost impossible to convey with words but has been, over time, coined ‘The Rush Hour flavour’.

Recently the label took a turn with its focus now being primarily on album orientated releases, all things electronic. 2006 saw the release of Rednose Distrikt mix, Aardvarck's "Cult Copy" album and Carl Craig's "The Album Formerly Known As...". For 2007 albums by Comtron and a Beat Dimensions compilation album are planned a.o. However, the label will hang on to its Limited series (LTD), an outlet for acting on impulse and create an environment for growth.