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Rubicon Beat: "A limit that when passed or exceeded permits of no return and typically results in irrevocable commitment. "

When they came up with the name for the company they didn't want a trendy "here today, think of another name tomorrow" thing going on, but one which had meaning, and something that everyone involved in (yes that mean's all you out there!!!!!) could relate to.

So there you have it. A company associated with risk, a gamble (which they intend to continuously do with breaking and supporting new artist's of all genres) And a company who despite having all the odds stacked against it, as this really is a true independent, not formed with big corporate backing, but by sheer bloody mindedness on everybody's behalf involved in Rubicon and with a desire to succeed by crossing the Rubicon together they can continually strive to bring you the best music which wouldn't normally get a sniff of being heard let alone released.