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Proactive Records and Party Proactive formed just under a year ago and both have gone from strength to strength. Paul Jack, whilst working as Label Manager for Arktik Records and Sketcha Traxx, was introduced to a lady called Joanna McEwen. This partnership has stretched from friendship, to business partnership and ultimately relationship. Joanna introduced Paul to a friend of hers, *Ting* who revealed she was on the hunt to start a new label and they began to put the wheels in motion for the creation of Proactive Records. Paul and *Ting* both decided they wanted Joanna to be onboard for the project as her creativity, flare and passion for music has been a firm force in shaping Proactive.

Proactive now consists of 3 business partners; Paul, Joanna and The *Ting*. Apart from the �big three� you will find Alex Parsons, Jacob Moss and Danny Gilligan � who are all part of both the label and the events as resident DJs and producers, and Daf who has built the Proactive Records website and is the official Proactive photographer. Pete Wardman and Steelo have also just joined the merry Proactive Posse as resident DJs for Party Proactive.

Artists Proactive Records have already featured include; Alex Calver, Ingo, The Mexican, James Xavier and SBL.

Forthcoming artists include: DMF, Tommy Four Seven, Pete Wardman, Ali Wilson, Matt Thomas and Donna Birt to name just a few.

Clubland is an amazing place � I love everything about it- the people, the music, the many many different events. Each different promotion brings their own slant on things � it�s wicked to watch and see how things grow and change and its mega exciting to be part of it! (Paul Jack). This enthusiasm is what the labels all about.